FPA BACKS VILLIERS STREET LITTER CAMPAIGN

FPA BACKS VILLIERS STREET LITTER CAMPAIGN

Villiers Street runs from Charing Cross to Embankment and has the second highest footfall in London and houses 11 food to go outlets, cafes, pubs, a nightclub and offices. The charity Hubbub in conjunction with INCPEN and Westminster City Council has launched a 6 months program of activity to reduce the amount of littering on the street. A series of street activities together with more communication and bins forms the basis of the campaign. A model for this has been the hugely successful Don’t Mess With Texas campaign. Research has been conducted to provide a baseline.

The first installations have been introduced including; a street gallery of ‘My Street is Your Street’ posters aiming to build a sense of pride in the area, gumdrop bins for chewing gum, the world’s deepest bin and a chewing gum art installation.
A  litter manifesto will be incorporated into the media. Discussions are taking place with the BBC for filming the campaign as part of a new BBC 1 series hosted by Margaret Mountford.  This is likely to include a litter ‘flash mob’ in Trafalgar Square.
There will be a social media #neatstreets campaign to support the Villiers Street launch plus a series of blogs written for specialist media and infographics highlighting our findings and the scale of the challenge.

Campaign funders include INCPEN, The Packaging Federation and the foodservice industry. The hope is a programme can be produced that will discourage the public from wanting to drop litter and that this will be applied elsewhere. Reward and pride rather than punishment.

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