The company’s managing director, Allert Elema, set up Maxabel International in 1996. Since then, it has evolved to become a major global supplier of branded disposable paper hot cups and other complementary disposable food and drink packaging products. The company considers any environmental issues important to its business model and strives to find the optimal solution for preventing packaging products from unnecessarily reaching landfill sites.
Maxabel International has launched a new “Cup For All Seasons” embossed double wall disposable paper cup with a design inspired by Matisse art. The design comprises layers of shapes and shades in a rainbow of different colours, each section representing a different season, so the cup can be used all year round and can be recycled in the right conditions.