WORLD FIRST FOR FPA AWARDS CUPS

WORLD FIRST FOR FPA AWARDS CUPS

NEWS RELEASE

WORLD FIRST FOR FPA AWARDS CUPS

The FPA Awards 2017 (9 March 2017, Brighton) featured a world first – 450 individually printed paper cups with guests’ names on.  Instead of printed menus, programmes and place names, the cups provided all the information guests required as well as highlighting industry best practice. The cups were designed by NDC Marketing, Newcastle and printed in the UK by the Printed Cup Company.

fpa cups

 

Executive Director Martin Kersh said: “We believe this is the first time paper cups have been used in this way and to turn round 450 20oz individually named cups in three days is a truly phenomenal achievement.  The quality was fantastic and members were astounded at the creativity of using the cups in this way.”

 

Mark Woodward, Founder of the Printed Cup Company, said: “We were honoured to have been set the challenge by the FPA to make 450 cups, all different so we had to prepare 450 different artwork sheets using the supplied variable data.  This has to be a world first with the personalisation and of course the time scales were extraordinary – most cups take over 10 weeks to produce, and these were done in three days from final approval.”

 

Not only did the cups feature individual names but those names also had to be cross referenced with menu choices – carnivore, vegetarian and pescatarian.  The Printed Cup Company used its DirectXprinting method to put four colours onto gloss paper board.

 

In addition, in a move that underlines the commitment of FPA members to increase the recovery and recycling of paper cups, all the used cups were collected after the Brighton event for recycling by Simply Cups via their Heathrow depot.

fpa cups 2

 

First photo shows the FPA Awards Cups – a World First

Second photo shows the recovered cups ready for reprocessing at the Simply Cups depot

 

Issued on behalf of the FPA by Leapfrog PR.  Editorial contact for the FPA is Felicity Read on 01242 282000 or email felicity@leapfropgpr.com