FPA Friday Digest – 04 July 2025
Introduction by the FPA's executive director Martin Kersh
EPR has never been about the size of the fees, but as important, if not more so, the relationship of the fees for each material to each other as what may ultimately change the face of the foodservice packaging sector. The EPR fee structure announced last Friday may well emerge as the watershed moment once a rapidly annual increase in modulation fees over the next three years results in some eye watering fees, especially for fibre-based composite packaging. Government will view market distortion positively if it forces its objectives to become reality. However, given the importance of FBCs to the sector might the government equally find all it has done is add fuel to food inflation, inflicting more pain on those that can least afford to take the hit?
The huge impact of EPR fees to be published
FPA members report that on the positive side, Defra finally publishing the packaging material base fees (below) on which their EPR bills for 2024 will be produced, at least helps them to estimate how much they will be paying even though the size of the bill is likely to be huge. On the more sinister side, the big increase in the fee (a further £25 / tonne) to be paid for fibre-based composite packaging versus paper and card comes as a hammer blow, particularly where there are so many foodservice packaging applications for which FBCs are realistically the only option.
Copyright: The Foodservice Packaging Association (FPA)
Of course there is always an alternative for anything and everything, but in many instances FBCs are the lower carbon option, the more effective option in terms of product protection and consumer usage as well as price. This is also set against a background of major reductions of non-fibre content of very many FBC packs and the emergence of new plant-based non-plastic linings. We wonder whether the latter have entered Defra’s thinking.
The FPA has received many phone calls regarding market distortion, but we believe this is exactly what Defra seeks. In a world of simpler recycling, based on core materials, then Defra’s ideal is mono material packaging. If not mono material then packaging formats all in the same material.
The fibre based composite fee is now over double that of paper and card and with fee modulation some packaging could find itself paying double the EPR base fee for their material by 2028. Assuming local authority packaging waste management costs increase annually because of their operational costs such as labour and fuel costs and if this is reflected in EPR base fees with FBC’s accounting for disproportionally more of local authority cost increases then its EPR fee could be closer to five times that of paper and card.
In last Friday’s announcement the fee for plastic was reduced by 13% taking it from a position of being £30.00 tonne more than FBCs in the last illustrative fees published to £38.00 tonne less. Has Defra really intended to make plastic more attractive than fibre based composites? While meeting the mono material desire it would seem to go against the wishes of Defra ministers, who for the last twenty years have been encouraging paper and card at the expense of plastic. Perhaps Extended Producer Responsibility, Simpler Recycling and Recycling Assessment Methodology (RAM) aren’t quite all moving in the same direction.
Invoices will be sent to obligated producers in October 2025, with payments due 50-days after the invoice date, either in a lump sum or by quarterly instalments. However, there is the no small matter of large producers of household packaging reporting the packaging recyclability data for each of their packs under the Recyclability Assessment Methodology (RAM) requirements before 01 October 2025 for 01 January to 30 June 2025. The FPA is informed by compliance agencies that to meet this deadline businesses need to have the information available by the end of July if using a compliance agency to submit the information. Again, this is a further administration cost, which businesses are hardly able to absorb, and nor should they be expected to do so.
Given the amount of FBC packaging that is used across the economy, including non-food packaging, then the net result must add to inflation. In an article on its front page last Friday the Daily Telegraph referred to EPR as a net-zero tax, citing wine will increase by 9p a bottle, with EPR and PRNs amounting to more than the cost of the bottle. This was repeated in other newspapers and trade magazines, and if producers are to push back against what amounts as an unavoidable tax, then a similar level of activity to that undertaken by the glass sector is needed so that consumers are aware of the consequences for them and their pockets. The glass sector has mounted an excellent campaign, but the consequences for much of foodservice packaging may well be more extreme.
While we may not be able to get government to change its mind, the public is entitled to be made aware of the consequences for them as prices increase, with most likely no reduction in their council tax.
Modulation fee guidance published
At the same time the EPR fees were announced, Defra also published a Pack UK policy statement for Packaging EPR modulation fees which vary ‘EPR
for packaging household packaging waste disposal fees to reflect the extent to which household packaging supplied by a producer in a packaging category is environmentally sustainable’. The RAM will be used as the measure of environmental sustainability’.
The use of the term environmental sustainability is concerning since we’ve never seen an agreed definition of this term which has been so widely abused. Most might think the metric surrounding RAM would simply be recycling achieved. A while ago Defra referred to sustainability in the context of packaging in terms of not having a negative impact on the environment and actively reducing waste. Some might wish to consider carbon as a factor which if applied might certainly impact RAM if not the fees themselves since a ranking of fees by material would unlikely match a ranking of fees expressed in their carbon impact per tonne.
The all important table in the guidance reveals modulation which is calculated by ‘multiplying the household packaging waste disposal fee element by the modulation factor’ means the packaging rated Red on the RAG (Red, Amber and Green scale with amber neutral) will pay double its material fee.
The guidance can be found here
Potential FPA accreditation scheme for foil and film
Following an increase in compliance issues raised with the FPA compliance team about the length, gauge and width of rolls of foil and cling film, informal discussions with some FPA members have led to requests for the FPA to take a lead in exploring the potential for an accreditation scheme to provide confirmation of claims made for these three key metrics.
Members have referenced cling film and foil products on online market places, including Amazon. Without accreditation the public and trade have to take these claims on trust.
It’s important to remember the UK’s consumer law framework was never written to cover business to business. For instance, the FPA has argued with the CMA that traders, especially independents, equally need protection, and a claim made simply by being printed on a pack doesn’t make it true.
At this stage the FPA is seeking expressions of interest from members to assess whether such an initiative a) is wanted and b) is feasible. Please contact the FPA's compliance director, Anne Sutton, if you wish the possibility of an accreditation scheme to be taken forward and would be willing to join a task force to explore the possibilities of doing so.
Meal delivery to account for one in four sales
A new report from Euromonitor gives delivery 21% of global foodservice sales, a figure set to rise to 24% by 2029. This is a massive increase since 2019 when the figure was 9% and is a living example of an impact of the pandemic.
This development throws into spotlight the fact foodservice packaging is going into households and will be disposed by them in their kerbside bins, even if governments don’t want this to happen. Coupled with developments in packaging to maintain the quality of food and drink in transit perhaps home delivery would be an appropriate subject for the FPA seminar taking place on 29 October (see the link for suggestions below). The figures indicate meal delivery is keeping some restaurants alive and this is clearly how a sizeable proportion of the public wishes to be served. Time for government to catch up.
Tell us what you'd like to see discussed at the FPA's Environment Seminar
The FPA’s annual Environment Seminar is taking place on Wednesday 29 October at Stationers’ Hall, St Paul’s. As in previous years the seminar will feature a wide range of subjects and speakers and give members the opportunity to hear from, and question, representatives from government, packaging, environment and hospitality. Details will be announced over the coming months.
Apart from asking you to and your colleagues to hold the date, we also ask you to let us know the subjects and issues you would like to be covered by responding to a short survey via the button below before Friday 9 July.
Our thanks to all those who have already responded.
FPA in the news
Packaging News: EU looks set to withdraw its Green Claims Directive. Read more here
Packaging News: Environmental Packaging Summit – conference conclude after two days of debates and presentations. Read more here
Packaging News: EPR fees: FPA and FDF welcome clarity while glass sector is still concerned. Read more here
Sandwich & Food to go News: Mike Revell elected FPA executive chair (page 64). Read more here
Essential reading
Sustainable Plastics: Tomra launches first capital-wide reusable cup network in Lisbon. Read more here
The Guardian: Period drama – Here We Flo pulls 'plastic free' pledge amid row over green claims. Read more here
Circular: PRNs in the age of EPR – what does this mean for the market? Read more here
Quote of the week
William Fugard, co-founder and chief executive of soft drink brand Gusto Organic in CityAM:
“This tax is symptomatic of a total disconnect in government policy around health, food security and inflation. Put simply the government is steering drinks companies away from glass packaging [in favour of] plastic. It’s a rotten piece of policy, ill thought out and serves only to raise money for the treasury whilst virtue signalling that the government is addressing issues around health and climate change”.
Post of the week
Miles Beale on X | @WATA_Miles
Is #EPR a 'lose-lose' policy?
"There is a very high risk that EPR both fails to improve environmental outcomes and proves outlandishly expensive for businesses - costs that will have to be passed on to UK consumers."
@wstauk @beerandpub
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